Visual Identity and Packaging for an Organic Tequila Brand from Hawaii
Client:
Kate Rubenstein
Brand:
Ola
Services: Branding, Illustration, Packaging
Team: Ines Messiga, Julian Gak, Stef Jerez
Little House developed a refined visual brand identity for Ola, a premium tequila born in Hawai‘i. Drawing inspiration from the 1800s era of ʻŌkolehao while avoiding overly traditional island cues, the team created a full identity suite—including logo and secondary marks, color palette, typography, and custom graphic elements such as a reimagined Ki plant illustration and abstract water patterns. The scope also encompassed label and packaging design, collateral mockups, and a concise brand style guide, ensuring a cohesive system that honors Hawai‘i’s spirit while positioning Ola as a distinctive, contemporary tequila brand rooted in heritage.
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