Design and Print Production for Experiential
Client:
Three20 Experiential
Brand: Lululemon
Brand: Lululemon
Services:
Creative Direction, Print Design, Renderings
Team: Eugene David, Mostafa Gamal
Team: Eugene David, Mostafa Gamal
We partnered with Three20 Experiential to help bring their vision for Lululemon’s TAKESPACE Festival to life, an immersive three-floor wellness experience during Black History Month. The two-day event took place at Harlem Parish in NYC. We provided design direction for the look and feel of all printed creative, from large format environments like a flower shop, barbershop, and spa to an extensive range of festival collateral including credentials, directional signage, registration materials, activation signage, custom flower shop cards, wellness marketplace signage, and wayfinding elements throughout the venue.
Results:
25+ classes
850+ attendees
525K impressions
